PlaceMyBet Privacy Policy 2026 | How We Use Your Data

We gather the details needed to run your account safely. At registration that means your name, date of birth, address, email address and a password. When you deposit or withdraw, we process payment information linked to methods such as Visa, Mastercard, PayPal, Apple Pay, Skrill, Neteller, Paysafecard or bank transfer. During identity verification we may request documents like a passport or driving licence, proof of address and, where required, evidence of how funds were sourced. We also record how you play, your transactions, support conversations, and technical data such as device type, IP address and browser settings.

We use your data to open and manage your account, confirm you are 18 or over, process deposits and withdrawals, and deliver the slots, live casino, table games, jackpots and sportsbook you ask for. We also use it to prevent fraud, money laundering and underage play, to meet our licence conditions, and to spot signs of harm so we can step in early. Where you have agreed, we send promotional messages about offers we think you will find relevant. You can opt out of marketing at any time without affecting your ability to play.

UK data protection law requires us to have a valid reason for each way we use your information. We rely on contract when processing is needed to provide your account and handle your payments. We rely on legal obligation when we verify your identity, run age and anti-money-laundering checks, and keep records the UK Gambling Commission expects. We rely on legitimate interests for security, fraud prevention, service improvement and responsible gambling monitoring, always weighing this against your rights. Marketing communications rest on your consent, which you can withdraw whenever you like.

We do not sell your personal information. We share it only where necessary: with payment providers to move your money, with identity and fraud-prevention services to verify who you are, and with game studios and platform partners that help deliver your play. We may also disclose information to the UK Gambling Commission, law enforcement, courts or other authorities when the law requires it. As a GAMSTOP participant, we also act on self-exclusion registrations. Service providers act on our instructions and are bound by confidentiality and security commitments.

We keep personal information only as long as there is a genuine need. Account and transaction records are retained for the period required by gambling and financial regulations, which generally continues after an account is closed. Identity documents gathered during verification are stored securely for the same regulatory purpose. Marketing preferences are kept until you change them. Once a retention period ends, we delete or anonymise the information. If you self-exclude, we keep the minimum details needed to honour that choice and prevent re-registration.

Under UK data protection law you can ask to see the personal data we hold about you, have inaccurate details corrected, and in some circumstances request deletion or restriction of processing. You can object to processing based on legitimate interests, ask for your data in a portable format, and withdraw marketing consent at any time. Some requests are limited where we must retain records by law, and we will explain this if it applies. If you are unhappy with how we respond, you may raise a complaint with the UK's data protection regulator, the Information Commissioner's Office.

We protect your information with SSL encryption for data in transit, restricted internal access, and identity verification procedures designed to stop account misuse. Our team is trained to handle personal data carefully, and we review our safeguards regularly. No online system is entirely risk-free, so we encourage you to choose a strong, unique password, keep your login details private and contact us promptly if you suspect anything unusual on your account. Responsible gambling tools, including deposit limits and self-exclusion, are available to you at any time.

We use cookies and similar technologies to keep you logged in, remember your preferences, protect against fraud and understand how our pages perform. Some are essential to the service, while others, such as analytics or marketing cookies, are used only where you have given consent. You can change your choices through your browser settings or our cookie controls. For a full breakdown of the cookies we use and how to manage them, please see our separate cookie policy.

If you want to exercise a right, ask a question or raise a concern about how we handle your data, contact our Data Protection Officer through live chat or email support and mark your message as a privacy request. We may need to confirm your identity before sharing or changing information, to keep your account safe. We aim to respond promptly and within the timeframes set by UK law. Please also remember that gambling should stay enjoyable: if it stops being fun, our support team can point you to help and tools.

We may update this privacy policy as our services, technology or legal obligations change. When we make a meaningful change, we will let you know through your account or by email, and the revised version will show its latest review date. We encourage you to check back from time to time. Continuing to use your account after an update means you accept the revised policy, though your statutory rights always remain intact. If you disagree with a change, you can contact us or close your account.