PlaceMyBet Cookie Policy 2026 | UK Players

Cookies are small text files that a website saves on your phone, tablet or computer when you visit. They let a site recognise your device, remember your settings and keep you signed in while you move between pages. Some are essential to make the site work at all, while others help us understand how it is used or tailor what you see. Similar technologies, such as pixels and local storage, work in much the same way, so when we say cookies in this policy, we mean those tools too.

Necessary cookies keep PlaceMyBet secure and functional. They handle your login session, protect your account, support identity checks and remember responsible gambling settings such as deposit limits. Functional cookies remember preferences like layout choices so you don't have to set them again. Analytics cookies show us, in aggregate, which pages are popular and where visitors run into trouble, helping our team improve the experience. Marketing cookies help us measure our promotions and show you relevant offers. Necessary cookies are always active; the other three categories only run if you agree.

Not every cookie comes from us directly. Some are set by trusted partners who supply services on our pages, including analytics tools, advertising and measurement platforms, and the game and live casino studios whose content runs inside our site. These providers have their own cookie practices, and we encourage you to read their privacy information. We only work with partners whose handling of data meets UK requirements, and we never allow cookies to be used in ways that undermine your account security or our player protection tools.

Cookies fall into two broad types. Session cookies disappear as soon as you close your browser, and we use them mainly to keep you logged in safely while you play. Persistent cookies stay on your device for a set period, from a few days to several months, so that your preferences and consent choices are remembered on your next visit. We keep lifespans as short as practical for each purpose, and expired cookies are removed automatically by your browser.

When you first arrive, our cookie banner lets you accept all categories, reject the optional ones or choose individually. You can change your mind at any time by reopening the cookie settings from the site footer. You can also block or delete cookies through your browser settings, though doing so may affect features such as staying logged in or using the cashier smoothly. Declining optional cookies never limits your access to games, the sportsbook or your account tools.

We may update this policy when our services, partners or legal obligations change. When we make a meaningful change, we will update the date shown on this page and, where appropriate, ask for your consent again. We suggest checking back from time to time. If you have questions about how we use cookies, our support team is available by live chat and email. As always, gambling should be entertainment, never a way to make money, so please play within your means and use our deposit limits and self-exclusion tools whenever you need them.